loss leader

loss leader ˈloss ˌleader noun [countable]
1. MARKETING a product or service that is sold at a loss, but that is intended to encourage people to buy other, profitable products or services:

• Supermarkets sometimes sell bread as a loss leader to bring in customers for other, more expensive goods.

2. COMMERCE an activity that loses money but that is hoped to make a profit later:

• Most law firms view Moscow offices as loss leaders that will eventually bring great profits.

* * *

loss leader UK US noun [C] MARKETING
a product or service that is sold at a loss to attract customers for other products that are more expensive: »

Other retailers are using the book as a loss leader to bring customers in the door.


Financial and business terms. 2012.

Look at other dictionaries:

  • loss-leader — lossˈ leader noun Something sold at a loss to attract other custom • • • Main Entry: ↑loss * * * ˈloss leader [loss leader loss leaders] noun an item that a shop/store sells at a very low price to attract customers …   Useful english dictionary

  • loss leader — n. an article of merchandise sold at a loss in order to draw customers. Syn: drawing card, loss leader, leader. [WordNet 1.5] …   The Collaborative International Dictionary of English

  • loss leader — loss lead·er n: something (as merchandise) sold at a loss in order to draw customers loss–leader adj Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 …   Law dictionary

  • loss leader — loss leaders also loss leader N COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop …   English dictionary

  • loss-leader — ► NOUN ▪ a product sold at a loss to attract customers …   English terms dictionary

  • loss leader — loss .leader n a product that is sold at a very low price in order to attract customers into a shop …   Dictionary of contemporary English

  • loss leader — loss ,leader noun count BUSINESS a product sold at a very low price to encourage customers to buy other products in the same store or products made by the same company …   Usage of the words and phrases in modern English

  • loss leader — ☆ loss leader n. any article that a store sells cheaply or below cost in order to attract customers …   English World dictionary

  • Loss leader — A loss leader or leader [ [http://www.bartleby.com/61/46/L0084600.html Leader] , The American Heritage Dictionary of the English Language: Fourth Edition , Houghton Mifflin Company, 2000.] (also called a key value item in the United Kingdom) is a …   Wikipedia

  • loss leader — noun a featured article of merchandise sold at a loss in order to draw customers • Syn: ↑drawing card, ↑leader • Hypernyms: ↑feature * * * noun : an article sold at a loss in order to draw customers * * * loss leading, adj. a popular article that …   Useful english dictionary

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