- loss leader ˈloss ˌleader noun [countable]1. MARKETING a product or service that is sold at a loss, but that is intended to encourage people to buy other, profitable products or services:
• Supermarkets sometimes sell bread as a loss leader to bring in customers for other, more expensive goods.2. COMMERCE an activity that loses money but that is hoped to make a profit later:
• Most law firms view Moscow offices as loss leaders that will eventually bring great profits.
* * *loss leader UK US noun [C] MARKETING► a product or service that is sold at a loss to attract customers for other products that are more expensive: »
Other retailers are using the book as a loss leader to bring customers in the door.
Financial and business terms. 2012.
Look at other dictionaries:
loss-leader — lossˈ leader noun Something sold at a loss to attract other custom • • • Main Entry: ↑loss * * * ˈloss leader [loss leader loss leaders] noun an item that a shop/store sells at a very low price to attract customers … Useful english dictionary
loss leader — n. an article of merchandise sold at a loss in order to draw customers. Syn: drawing card, loss leader, leader. [WordNet 1.5] … The Collaborative International Dictionary of English
loss leader — loss lead·er n: something (as merchandise) sold at a loss in order to draw customers loss–leader adj Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 … Law dictionary
loss leader — loss leaders also loss leader N COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop … English dictionary
loss-leader — ► NOUN ▪ a product sold at a loss to attract customers … English terms dictionary
loss leader — loss .leader n a product that is sold at a very low price in order to attract customers into a shop … Dictionary of contemporary English
loss leader — loss ,leader noun count BUSINESS a product sold at a very low price to encourage customers to buy other products in the same store or products made by the same company … Usage of the words and phrases in modern English
loss leader — ☆ loss leader n. any article that a store sells cheaply or below cost in order to attract customers … English World dictionary
Loss leader — A loss leader or leader [ [http://www.bartleby.com/61/46/L0084600.html Leader] , The American Heritage Dictionary of the English Language: Fourth Edition , Houghton Mifflin Company, 2000.] (also called a key value item in the United Kingdom) is a … Wikipedia
loss leader — noun a featured article of merchandise sold at a loss in order to draw customers • Syn: ↑drawing card, ↑leader • Hypernyms: ↑feature * * * noun : an article sold at a loss in order to draw customers * * * loss leading, adj. a popular article that … Useful english dictionary